KEEPSAKE is a culturally grounded subscription experience designed to share and continue Haudenosaunee culture through traditional beadwork. Combining a digital beading circle with curated material kits, it creates space for community, learning, and connection across distance.
KEEPSAKE BEADING CIRCLE
2026 | Creative Direction, Brand Identity, Packaging, Illustration
Created with intention and care, Keepsake opens a path to traditional beadwork for those who may not have grown up with access to these teachings or community. It creates space to reconnect to culture and learn through making, where each piece carries memory, identity, and connection to a wider community.
Designed as a hybrid experience, this system combines a digital platform for guided learning and connection with a subscription box of curated materials. Together, these elements allow participants to move between watching, learning, and creating in their own space.
This approach centers the process of beading itself. The quiet, the repetition, and the dedication it requires—where each moment of making becomes part of a larger experience of connection to culture.
Cultural Continuity
Haudenosaunee culture has endured through generations despite assimilation and ongoing attempts to disrupt it. Through resilience, intention, and community, cultural knowledge and traditions have continued through stories, teachings, and shared experience. Beadwork exists within that continuity. It is a sacred practice that holds stories, memory, and identity, learned through patience, observation, and time spent in community.
Culture cannot survive on its own. It lives through people, through teaching, and through the act of passing it on.
The Keepsake Circle
A shared space for guided learning, connection, and progress wherever you are.
The Collections
Each collection has been thoughtfully designed to support different stages of learning, creating distinct and approachable pathways from frist introduction to deeper practice.
The First Stitch
The Keepsake Collection
The Studio Collection
The Logo System
The Keepsake logo system is built around connection, continuity, and shared experience. The hummingbird represents peace and presence, while the surrounding beaded circle reflects individual stories coming together as a collective.
Paired with a clear, approachable wordmark, the system balances meaning with usability, allowing the brand to remain recognizable across both digital and physical spaces.
Secondary Mark
Workmark
Icon
The Color Palette
The color palette is designed to reflect the balance and intention behind Keepsake. Soft, muted tones create a sense of ease and approachability, while deeper shades provide grounding and stability across the system. A central berry tone introduces contrast and energy, acting as a focal point within the palette. Together, the colors support a visual language that feels calm, connected, and rooted in the rhythm of making.
Adobe Illustrator, Adobe Photoshop, Figma, Gemini
SYRACUSE UNIVERSITY | VIS 627 - Branding System